About Hailey Baldwin

Hailey Bieber, [Hailey Rhode Bieber (née Baldwin; born November 22, 1996)] is an American model, socialite, entrepreneur, digital influencer, creative director, and businesswoman. She is the founder and chief creative officer (CCO) of skincare brand Rhode, which was acquired by e.l.f. in a $1 billion deal. Bieber has also featured in campaigns for Guess, Ralph Lauren, and Tommy Hilfiger.

Born in Tucson, Arizona, Hailey is the youngest daughter of actor Stephen Baldwin and graphic designer Kennya Deodato Baldwin, making her part of the well‑known Baldwin acting family.
Her maternal heritage connects her to Brazil, as Kennya is the daughter of Brazilian musician Eumir Deodato. Growing up in a creative household, Hailey was exposed early to the entertainment industry, though she initially pursued ballet before an injury shifted her focus toward modeling.

Hailey signed with Ford Models as a teenager and quickly began appearing in campaigns and editorials. Her runway debut came in 2014, walking for Topshop and Sonia Rykiel, and she soon became a regular presence at shows for Tommy Hilfiger, Moschino, Dolce & Gabbana, and Versace. She has fronted campaigns for Guess, Ralph Lauren, and Levi’s, while her editorial work includes covers for Vogue (in multiple international editions), Elle, Harper’s Bazaar, and Marie Claire. These appearances established her as one of the most recognizable faces of her generation in fashion.

Her career has also extended into television and media. Hailey has appeared on shows such as Saturday Night Live and hosted segments for MTV, showcasing her versatility beyond the runway. She has cultivated a massive following on Instagram, where her style, personal life, and behind‑the‑scenes glimpses attract millions of fans worldwide.

In 2022, Hailey launched Rhode, a skincare brand named after her middle name. Rhode emphasizes minimalist routines and accessible luxury, offering products designed to simplify beauty regimens while maintaining high quality. The brand quickly gained traction, praised for its clean aesthetic and effective formulations, and positioned Hailey as a rising entrepreneur in the beauty industry.

Her personal life has been equally high‑profile. In 2018, she married Canadian singer Justin Bieber, with whom she shares a prominent place in pop culture. Their relationship has been widely covered in the media, often spotlighted for its influence on fashion, music, and celebrity culture.

Hailey officially goes by Hailey Bieber. Her birth name is Hailey Rhode Baldwin, but after marrying Justin Bieber in 2018 she legally changed her surname to Bieber. She does not use “Hailey Baldwin‑Bieber” in any professional or public capacity — her modeling contracts, brand Rhode, and media appearances all list her as Hailey Bieber.

Hailey continues to balance her modeling career with entrepreneurial ventures, carving out her own identity as more than just a Baldwin. Today she stands as a modern style icon, businesswoman, and cultural influencer, redefining beauty and fashion for a new generation.

Her cousin is babe Ireland Baldwin, her auntie is old time babe Kim Basinger.

As of May 2025, Hailey has amassed 54.7 million followers on Instagram, 15.2 million followers on TikTok and 2.5 million subscribers on her YouTube platform.